Client
Duration
Oct 1, 2023
#
Photography
#
Videography
Social Media Excellence
LH Watchtrade had been selling Rolex for five years and with a new location needed new content. For the last two years we have shot all new photos & videos at their studio in Portsmouth, helping them gain visibility with celebrities and new clients across Instagram.
About the project
LH Watchtrade...A Social Sidekick Case Study LH Watchtrade came to us at a key transition point. After five years of successfully selling Rolex, they had secured a new location and needed their brand presence to reflect a more premium, established position in the market. The gap wasn’t product, it was perception. They needed consistent, high-quality content that elevated how the business was seen online.
What we did
Over the past two years, we’ve acted as their dedicated content partner — effectively their social sidekick.
Produced high-quality photo and video content from their Portsmouth studio
Built a consistent stream of visual assets showcasing their watch inventory
Captured brand-led content to communicate trust, expertise, and credibility
Created social-first video content designed for Instagram visibility
This wasn’t about one-off shoots — it was about building a content engine that continuously feeds their presence.
The outcome
A significantly more premium and consistent Instagram presence
Increased visibility within the luxury watch space
Organic reach extending to celebrity audiences and high-value clients
Stronger brand perception aligned with the quality of their stock
Strategic framing (important for your positioning)
This is a perfect example of Tier 1 done properly:
We didn’t overpromise leads or revenue ownership
We focused on Content → Visibility → Perception shift
We built assets that enable growth, rather than claiming to drive it directly
Challanges
LH Watchtrade...A Social Sidekick Case Study LH Watchtrade came to us at a key transition point. After five years of successfully selling Rolex, they had secured a new location and needed their brand presence to reflect a more premium, established position in the market. The gap wasn’t product, it was perception. They needed consistent, high-quality content that elevated how the business was seen online.
What we did
Over the past two years, we’ve acted as their dedicated content partner — effectively their social sidekick.
Produced high-quality photo and video content from their Portsmouth studio
Built a consistent stream of visual assets showcasing their watch inventory
Captured brand-led content to communicate trust, expertise, and credibility
Created social-first video content designed for Instagram visibility
This wasn’t about one-off shoots — it was about building a content engine that continuously feeds their presence.
The outcome
A significantly more premium and consistent Instagram presence
Increased visibility within the luxury watch space
Organic reach extending to celebrity audiences and high-value clients
Stronger brand perception aligned with the quality of their stock
Strategic framing (important for your positioning)
This is a perfect example of Tier 1 done properly:
We didn’t overpromise leads or revenue ownership
We focused on Content → Visibility → Perception shift
We built assets that enable growth, rather than claiming to drive it directly
Summary
The new content gave LH the ability to make quicker sales and reach further audiences
The outcome
A significantly more premium and consistent Instagram presence
Increased visibility within the luxury watch space
Organic reach extending to celebrity audiences and high-value clients
Stronger brand perception aligned with the quality of their stock
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