Client
Duration
Oct 1, 2023
#
Videography
#
Social Media
#
Content Creation
#
Branding
#
Strategy
Turning a podcast concept into a growing maritime media platform
Oceans Unplugged started as a podcast concept with a strong vision but no established production system. Through full production support, content creation and distribution strategy, we helped transform the project into a growing media platform within the maritime community.
About the project
Building a professional podcast platform from concept to consistent audience growth. Oceans Unplugged is a sailing and maritime podcast created by Lee Gallacher in partnership with YB Tracking. The podcast explores stories, experiences and lessons from sailors, racers, adventurers and professionals across the maritime world. Lee had a strong vision and deep industry knowledge, but needed a production and content team capable of turning the idea into a professional media platform. The challenge wasn’t the concept. It was building the systems, content pipeline and production quality needed to launch and grow consistently.
What we did
We worked closely with Lee to build the podcast from the ground up, supporting the full production and distribution process.
The goal was to create a professional, scalable system that allowed the podcast to launch with consistency from day one.
Our work included:
Planning and scheduling podcast recordings
Producing professional multi-camera podcast episodes
Providing lighting, audio and video production
Creating launch content ahead of release
Pre-recording multiple episodes for consistent publishing
Managing episode distribution across major podcast platforms
Producing short-form promotional clips for social media
Creating social content to support audience growth
Supporting the wider development of the Oceans Unplugged brand
Building a structured content pipeline for ongoing production
A major focus throughout the project was maintaining a professional standard that appealed to both guests and listeners while keeping the content authentic to the maritime community.
The outcome
The podcast quickly established itself within the maritime space and developed a growing online audience.
Key outcomes included:
Successful launch and distribution of multiple podcast episodes
Consistent audience growth across podcast and social platforms
Stronger digital visibility within the maritime community
Increased engagement through short-form social media content
Social media content reaching over 200,000 people on Instagram
A stronger long-term foundation for future podcast growth
The project demonstrates the value of combining strong subject expertise with structured production, distribution and content strategy.
Strategic framing
This project is a strong example of turning expertise into a scalable media platform.
The strategy focused on:
Consistency before scale
Building systems around content production
Long-form content supported by short-form distribution
Professional production quality
Creating a recognisable brand within a niche industry
The positioning was clear:
Expertise → Content → Distribution → Audience Growth
Platform growth
Oceans Unplugged needed more than podcast production - it needed a sustainable content ecosystem.
Ongoing support
We continue to work alongside Lee as a production and marketing partner, supporting both the creative and operational side of the podcast.
Our ongoing support includes:
Podcast recording and production
Multi-camera video editing
Audio production
Distribution management
Social media content creation
Promotional clip production
Content planning
Brand development
Audience growth strategy
By creating a structured publishing workflow, the podcast has been able to maintain consistency while continuing to expand its reach and audience engagement.
This partnership shows how the right production systems, strategy and collaborative approach can transform an idea into a growing media platform with long-term potential.
Summary
Strong media brands are built through consistency, structure and quality production.
Oceans Unplugged demonstrates how expert knowledge combined with professional content systems can create long-term audience growth.
By building the production process, content pipeline and distribution strategy together, the podcast launched with momentum and established itself as a growing presence within the maritime industry.
DISCOVER MORE
