Client
Duration
May 21, 2026
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Social Media
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Videography
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Photography
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Developement
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E-commerce
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Paid Advertising
Launching a refined e-commerce brand with immediate return through content and paid strategy
Hampshire Wick had a quality product but needed a stronger digital presence to match. Through a focused six-week relaunch sprint, we rebuilt their e-commerce presence, elevated their brand and launched paid campaigns that generated immediate results.
About the project
Relaunching a handcrafted candle brand with clarity, content and conversion in mind Hampshire Wick is a Hampshire-based candle company producing handcrafted scented candles, diffusers and wax melts. They had a quality product and an existing foundation, but their online presence didn’t reflect the standard of the brand. They wanted to relaunch with more impact. The challenge was to elevate the brand, improve the online shopping experience and generate immediate e-commerce sales.
What we did
We delivered a focused six-week sprint designed to reposition and relaunch the brand with clarity and intent.
The work combined brand direction, website development, content production and paid advertising.
Our work included:
Designing and building a new e-commerce website
Refining the brand identity
Developing tone of voice and visual direction
Producing high-quality photography
Producing video content
Creating ad creative
Building a structured paid ad strategy
Launching campaigns designed to convert from day one
The focus was not just to make the brand look better.
It was to create a stronger customer journey from first impression to purchase.
The outcome
The relaunch delivered immediate and measurable success.
Key outcomes included:
Sales generated within 24 hours of launching ads
Early campaigns achieving strong return on ad spend
Increased online interest within weeks
Stronger brand presentation
Improved digital storefront
Clear validation of a content-first, ad-driven launch strategy
Performance highlights included:
£7.88 ad spend
478 impressions
9.96 ROAS
This is a strong example of a focused relaunch sprint.
The strategy was:
Refine the brand
Improve the website
Produce premium content
Launch paid ads
Measure immediate performance
The positioning was simple:
Better brand experience → stronger trust → faster conversion.
Launch results
Hampshire Wick needed a relaunch that looked premium and performed commercially.
Ongoing support
We continue to support Hampshire Wick as their campaigns develop.
Our ongoing work includes:
Refining ad performance
Expanding content
Testing new creative
Building on early campaign momentum
Supporting e-commerce growth
Improving the digital customer journey
The goal is to take the early success from the relaunch and turn it into sustained e-commerce growth.
Summary
A clear relaunch strategy can create fast commercial validation.
Additional content
Hampshire Wick’s case study shows the value of combining brand refinement with performance marketing.
By improving the website, creating stronger visual content and launching paid campaigns quickly, the brand generated early sales and gained a stronger foundation for future growth.
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